iPhones....Bigger and Bigger = Better?

The new iPhone is out, and it is bigger, better, and badder than all other phones on the market...but hold up, it only has a few minor tweaks to boost performance. The major difference it the screen size. It has been almost drilled into our heads in todays modern society that "more is better." There are numerous examples that a multitude of companies use to express this message, but I am going to pick on Apple because they are just so popular.

At first glance one can obviously see the phrase "Bigger than Bigger." Hinting to the idea that the new iPhone is revolutionary to the models past. "It is bigger and therefore better", is the general idea from this text.

Now with a connotative examination of the visual text, underlying messages break through. Apple relies on the gluttony and envy to advertise and ultimately sell their products (this is an opinion obviously). For a hypothetical example, If John Doe has a new iPhone 6, but Jim Bob has the lousy, old, outdated iPhone 5s, he is going to be feeling quite jealous. Again the message "Bigger is Better" plays into the idea that gluttony is a major idea present in this text. To reiterate the earlier idea, this message has been psychologically implanted into today's mind's that "more" is the way to go. Gluttony is defined as "habitual greed," implying that this greed is a habit, or something that is being done constantly. When people continuously want more and more iPhone, Apple provides, but as soon as Apple provides insight to the new, shiny, "revolutionary" (for the millionth time), people automatically drop what they are doing and want want want.

This text is aimed at any current iPhone user, and to be even more broad, and smartphone user. It is a generalized text that doesn't target a specific sex, however given the prices of the phone (which are curiously not provided on this text), the new iPhone is aimed towards the middle to upper classes, or those who are willing to starve their families for a month just to hold a glorified iPod. (Kidding) Obviously our society puts emphasis on the idea the amount of money something costs makes it better (my dad yells at me about this a lot). But it is a direct result of gluttony that leads to envy, or vis versa. The seven deadly sins are everywhere, and everyone is guilty of them whether they realize it or not...